The first recommendation is an obvious one that we cover a lot on Your Daily Concept, and that is making sure that all of your on-page SEO factors are in order. This includes having optimized titles, headers and content for the keywords you are trying to target, but more importantly making sure they are unique. Having page titles that aren’t identical to other pages on your site will prevent search engines from being confused when indexing. Furthermore, having well-written, unique content will tell the search engines that your site is worth spidering and will help your pages be placed in Google’s index when they come across it.
The next recommendation for getting your new pages indexed quickly is by having a good internal link structure. The first thing you’ll want to check for is that you have a good navigational structure on your site, which helps spiders find your deeper content easier. The second thing you can do to improve internal linking is by strategically placing links on your more authoritative pages that point to newly created pages or deeper content that is harder for spiders to find.
For example, let’s say that you just added a new product to your site that is fairly deep within the site hierarchy. Chances are, that if you just left the page as-is and only linked to it by a sub-category page on your site (as most of your products are), it might take some time for the page to be indexed by Google. This is because the deeper pages on your site tend to be indexed at a slower rate than higher and more authoritative pages. However, if you linked to this newly created page from a popular category page or even your homepage, you have a greater chance of being found sooner by Google and placed in its index.
The third suggestion is a fairly easy one to do if you have a Google Webmaster Tools account. In Webmaster Tools, there is an area where you can submit an XML sitemap to Google to tell them the pages on your site. When you create new pages, you can easily update your XML Sitemap and just resubmit it to Google. There is no guarantee how fast Google will see the new sitemap and index the new pages, but doing this alongside some of our other techniques will certainly help!
The fourth suggestion is an important one and that is pointing inbound links to your page from outside websites. When spiders crawl other sites and they see a link, they will often follow the link back to your site and begin indexing. There are many different ways to receive external links, but a few fairly easy ones to create are from blogs, forums, and social bookmarks. If you or someone you know has a blog, use this opportunity to write a guest post on it talking about something relevant to your new page and link to the page. If you don’t have access to a blog, another way is to find a relevant forum and make a couple of posts that are helpful to forum users but also present the opportunity to link back to your page, whether it be in the actual post or in your footer. The important thing to remember when creating these links is not to be spammy, as your work can easily be flagged by site moderators or even the search engines, and your efforts will go unrewarded.
The fifth and final recommendation builds off of the link strategy we just talked about and that is leveraging social networking to send spiders to your site. Again, it is extremely important not to look spammy or over do it, but by posting a few links on Twitter and Facebook, tests have shown that this should further improve getting your pages indexed faster. Because of the popularity of both of these social networking sites, Google spiders are constantly scouring the site which should help your links be found very quickly and easily.