Exclusive Concepts’ fearless leader Scott Smigler recently wrote a guest blog post for PracticalEcommerce.com on how to turn a profitless PPC strategy into a profitable PPC strategy. Here are the 6 Rules for Pay-per-click Ad Profits followed by a link to the article:
- Rule 1: Commit to PPC
- Rule 2: Organize for Success
- Rule 3: Adjust Your Match Types
- Rule 4: Use Negative Match
- Rule 5: Test Your Ad Copy
- Rule 6: Implement Google Shopping
You can read the details of Scott’s 6 Rules here.
Image courtesy Leo Reynolds.