Unless you’re new to the ecommerce world, you probably already know how important it is to be prepared for the holidays early. I’ve compiled some of my favorite tips from several sources to help jumpstart your planning for the upcoming season. The first set up tips have to do with customer navigation.
- Gifts by Price – make it easy for shoppers with a budget in mind. Organize and suggest gifts by price range according to what’s appropriate for your business. The example shown here is from a specific holiday page created with tabs ranging from under $50 to over $200. You can also see that they’ve themed the page with holiday graphics.
- Gifts by Person – Cluster your product offering by recipient. On the screen you’ll see a few variations of examples – one from gifts.com showing options for the people one would be shopping for, or by personality. On the right is a screen shot with options from gender, age, price and personality from a Target app for the mobile phone, but the premise transfers well to a website.
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- Bundle products: not only is bundling products easier for the shopper, but it gives you capability to offer discount incentives to buy more products at the same time.
- Stocking Stuffers: Create a call to action for your low cost products that would be great stocking stuffers. This is the perfect way to increase your average order value.
- Urgency: Encourage your shoppers to buy early by telling them that it’s not safe to wait until the last minute – prevent the risk of the product running out of stock or not shipping in time.
- Shipping and Return Info: On the product pages, the shipping schedule for the holidays should be very clear. Keep your policies convenient by linking to your shipping and returns page from your product pages.
- Holiday email promotions: Get your past customers in the gift-buying mood by simply communicating with them! Keep your email template theme consistent with the holiday design on your site. Make sure that the email is HTML and text-enabled. If you have the opportunity, segment your list based on what they’ve bought in the past so you can show them more of the same types of products they’ve bought in the past. Go the extra mile and thank the customer for shopping recently or if it’s been some time since they’ve bought, invite them back! If you don’t have the capability of segmenting, give your top gift recommendations or a great offer that they can’t avoid clicking. Many find success in offering a dollar figure off their next purchase. It can have more perceived value than a percentage, even if it’s not a better deal!
Don’t stop your email marketing just because the holidays are over. Be sure to follow up with a coupon to use AFTER the holiday to get rid of extra inventory.
- Have you already started preparing for your holiday hot cakes with your SEO campaign? You should be planning at least 3 months in advance for hot products in a competitive market as well as your general categories for those browsers. You should have a keyword strategy in place, knockout content and ways to build popularity to make sure you at the top spot in the search engines when the time is prime.
Be sure that your PPC holiday campaigns are set up in advance so that you’re not scrambling when it comes time to be aggressive.
Although it may be 90 outside right now, it’s really important to be well prepared with a plan in place for the holidays. Are you beginning to prepare now?
If you interested in getting prepared well in advance for the holidays, we can help you with your internet marketing strategy. Call us today and find out how we can help grow your business.