Amazon is getting creative with blog marketing and has recently launched author blogs to enable authors to reach out to potential readers on the Amazon website. The program is called Amazon Connect.
An NYTimes article explains that publishers are increasingly turning to blogs to market new books and compete in a crowded market:
Amazon is one of the many players in the publishing business trying to find new ways to increase the visibility of authors at a time when book sales are flat and other forms of entertainment are commanding ever-greater portions of the public’s wallet. Most publishers have extensive author information on their Web sites, and a number of authors maintain their own sites, some quite elaborate.