Welcome to the April 16th edition of Your Daily Concept – Get Smarter Every Day, presented by Exclusive Concepts. Did you know that we deliver? Yes, we deliver these valuable tidbits of knowledge each day for free to anybody who wishes to sign up – you can do so at exclusiveconcepts.com/blog. My name is Tim, I’m an internet marketing strategist here at Exclusive Concepts, and today I’ll be talking about an awesome, relatively new feature to take advantage of when using Google Webmaster Tools.
So, what is it?
In a nutshell, Google Webmaster tools has recently allowed you to look at what the click-through rate is for your organic keywords in relation to where they’re ranking in the search results.
Let’s use this screenshot as an example.
For all of your top keywords, you’re able to look at how many impressions you got for each keyword – in other words….how many times your site was displayed after a search for this term. You can then look at how many clicks you got for that keyword, and what the percentage of impressions to clicks is.
Not only that, but you can break it down by your ranking. So in the above example, you can see that when this particular keyword was in the number 2 position, it got clicked 16% of the time. When it was in the 6-10 position, it got clicked 11% of the time. When it was on the second page, it got clicked 5% of the time.
Where can you find this?
Log in to your Google Webmaster Tools account. If you don’t have one yet, I recommend setting one up….not just because of this feature, but because it’s a valuable resources all around.
Once you’re logged in, it’s very simple. In the left hand navigation of webmaster tools, you’ll see a link called “Your Site on the Web”. Click the plus button next to that link and click into “Top Search Queries”
Once you’ve done that, all your top search queries will be populated. In order to get the ranking data, all you have to do is click the plus box located next to each keyword.
These important areas are highlighted in red above.
So how can this data be used? There are a number of ways, but let’s focus on one of the major benefits.
With this data, you can get a rough idea of how much revenue will be brought in by a particular keyword in relationship to what position its ranking in. This can be incredibly useful when determining what keywords to target aggressively on the SEO side and where to allocate your resources.
To start, take the total monthly impressions (not impressions for each ranking position, but total on the month as a whole). Multiply this total by the click through percentage at a particular ranking position and you’ll have the @ number of visits.
Then, multiply the number of visits by your organic conversion rate for that term (which can be found in analytics) to get the number of sales. From here, you can find your average order value for this keyword in analytics to come up with a revenue number.
A comparison of different ranking positions for a single keyword with then allow you to make profitable decisions with your marketing budget.
That’s it for today, I hope you all enjoyed the tips. As always, if you’re looking to take advantage of Advanced SEO techniques, give us a call today at 1-800-504-4324 and schedule your free SEO audit.
Thanks for watching and enjoy your weekend.