Blogging for PR – The Evolution of Public Relations

By Scott

During my daily “predicting-the-future” session this morning with Robb, we spoke about how the world of PR would evolve to the point where “paid networkers?? lobby average blog authors to cover stories and promote products and services.

Yes, it seems an awful lot like spam, but it’s really Spam Plus…

Spam + Value.

The average email user gets spam trying to sell products, and this spam is highly undesirable. There is very little value to most spam.

For blog owners, however, the “news pitches?? by paid networkers actually have value. A blog owner is under constant pressure to find new and unique content to promote on their blog, and pitches from “paid networkers?? can be a great way to find that content.

This model of using “paid networkers?? is almost identical to how PR professionals pitch news stories to the editors of magazines, radio shows, and television shows. Reporters benefit from the institution that compels PR companies to pitch new stories to them on behalf of their clients, just as blog owners benefit from paid networkers pitching stories to them.

Some may call this a new marketing tactic, but to me it just represents the evolution of PR.

Serendipitously enough, we received a note from Aaron K. this morning representing MatrixStream.com. Decide for yourself whether you consider this “Spam?? or “Spam Plus.??

“Just wondering if you’d be interested in bloging / podcasting about Matrixstream’s cutting edge video on demand and IPTV Technology ( TV over broadband ). This is a technology that allows the consumer to receive a potential for unlimited VOD / IPTV content up to 1080P in H.264 codec over any broadband connection on a PC Player or set top box for TV ( IMX1020 1080P High definition STB – the world’s first 1080P H.264 STB ) If you’d like to see pictures and video’s of the this new STB you can go to www.matrixstream.com/presskit . Let us know if your interested.??

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