Companies are increasingly using blogs as internal communication tools. By giving business groups a place to exchange ideas informally, blogs can improve working communications and strengthen social bonds. IBM started using internal blogs early on, and Philippe Borremans, public relations manager for IBM Belgium and Luxembourg, suggests that internal company blogs must remain open and unrestricted in order to be effective:
Borremans advised that it’s not wise for companies to impose strict blogging guidelines from the top. Even if companies don’t have blogging guidelines, their employees are probably already blogging anyway, and suddenly imposing restrictive rules won’t be of use, he said. “Involve them [bloggers] in creating guidelines,” Borremans said. IBM employees have generally acted professionally when blogging both internally and externally to the extent that the company does not even monitor its internal blogs.
IBM’s blogging guidelines “were written by IBM’s bloggers based on what they felt was important.?? Included in the guidelines are:
Use your real name, be clear who you are, and identify that you work for IBM
Speak in the first person. Use your own voice; bring your own personality to the forefront; say what is on your mind.
Find out who else is blogging on the topic, and cite them.
(See the complete IBM Blogging Guidelines here.)