I think a lot more companies will soon want this type of service from their public relations companies since no company easily can do this for itself.? ? ? ?
Will PR/Advertising companies begin to act as general contractors, seeking out specialized services as needed by their clients?? Or will that aggregator role be taken up by more agile folk?
Check out Marsteller ‘s Digital checkup
… which provides a report card detailing what kind of a presence the client has in various online efforts and consumer-generated media.? Assessment areas include corporate Web site audits, blog influence tracking and evaluation, search engine optimization, message monitoring, word-of-mouth/viral marketing, and “e-fluentials” online influencer targeting….
“As we went through the checklist, we found that we were good at providing many of the services ourselves, but that we weren’t experts in all areas. That’s when we decided to act as a sort of general contractor, and call in specialists for certain areas as clients need them,” Nibley said.
Similar initiatives have been launched this year by PR agencies like CooperKatz, Omnicom’s Ketchum, and Interpublic’s MWW Group.