E-Commerce Sales in ’06 to Jump 20 Percent to $211.4B

By Herb

According to a new Forrester Research study ecommerce sales will grow to over $211 billion. Two of the fastest growing categories, with over 30% growth, are pet supplies and cosmetics and fragrances. Computer hardware and software is the largest non-travel category at almost $17B, with auto-parts at $16B and Apparel at $14B.

With the robust growth in online sales more and more retailers are looking at multi-channel strategies.