Engage Your Visitors 6 Ways to Sunday – Conversion Wednesday

By Dan G

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If you’re already doing all you can to compete on prices, your site looks good, your navigation is good, and you’ve got your messaging and promotions down to a T, sometimes the best way to create buzz about your site is to engage your customers! Especially, if you want to grow a loyal customer base for the long term.

Here are the first three of six ways to engage visitors and turn more of them into actual customers, and hopefully bring their friends with them.

  1. Serve up the ideal newsletter. 
    Contrary to so-called “expert“ opinion, most people still like to receive newsletters and promotional emails from companies they love and from stores that carry items that they are interested in. By including useful tips and links to articles or invites to forums, you’re opening up another channel for conversation, of which some customers will take advantage.
  2. Take a poll. 
    Have you thought about changing the design of your category pages or home page? Or have you wondered which products or product bundles your customers really want? Just Ask them! By running Simple Polls that use images and/or simple text instead of lengthy text you can gain incite into what your shopper’s think about your site and the questions you pose.
  3. Encourage customers to rate and comment on products. 
    Customer ratings and reviews help sell products better than any description ever will. This is true because people trust other people more than they do any business that writes copy specifically to sell the merchandise. Also, make sure you keep the not-so-good ones in too, because this makes your ratings and comments look more believable. (and not fabricated)
  4. Host a gallery. 
    If you sell products that people love to show off and brag about, then let them do it! If you have community-oriented products, like artwork or fanbased items, invite customers to show off how they have used those products and share their stories. Prompt them to share photos of their products in use. You might even want to take this a step further by hosting contests where the users can vote, and the winner receives a free gift, discount, or coupon code.
  5. Run a blog. 
    A blog is a suitable add-on for most online stores because there’s always a new fad or something to talk about regarding your site’s theme and/or products. From artwork, to souvenirs, to even electronic gadgets people love reading content revolving around their own passions. By mixing client’s stories, new product announcements, and discusing related ideas, a blog gives you the flexibility to be more creative and more personal. You should invite and encourage comments, because it is user responses that truly drive the traffic and ranking of a blog, not just the content.
  6. Host a real  contest. 
    The web is riddled with useless contests, especially across social media. The problem is, most of these provide little value to the retailer or the visitor. A campaign designed to increase Twitter followers doesn’t necessarily bring you people who will visit your website. So, while giving away an xbox to a random new face on Facebook or Twitter sounds like a big deal; Smaller and lesser known businesses are better off reaching a more dedicated audience by giving away store-related prizes for real shopper engagement. Remember, it only takes a handful of loyal shoppers to bring you tons of new customers.

So have you enaged your customers 6 ways to Sunday? Let’s Recap:

  1. Serve up the ideal newsletter. Contrary to so-called “expert“ opinion, most people still like to receive newsletters and promotional emails from companies they love. By including useful tips and links to articles or invites to forums, you’re opening up a new channel for conversation.
  2. Take a poll. By running Simple Polls that use images or simple text you can gain incite into what your shopper’s think about your site and the questions you pose.
  3. Encourage customers to rate and comment on products.  Customer ratings and reviews help sell products better than any description ever will. This is true because people trust other people more than they do any business that writes copy.
  4. Host a gallery.  If you sell products that people love to show off and brag about, then let them do just that! Prompt them to share photos of their product in use.
  5. Host a real  contest.  Small and lesser known businesses are better off reaching a more dedicated audience by giving away store-related prizes for real shopper engagement. Remember, it only takes a handful of loyal shoppers to bring you a ton of new customers.
  6. Run a blog.  A blog is a suitable add-on for most online stores because there’s always a new fad. By mixing client’s stories, new product announcements, and discusing related ideas, a blog gives you the flexibility to be more creative and more personal. You should invite and encourage comments, because it is user responses that truly drive the traffic and ranking of a blog, not just the content.

No matter which way you engage your customers, remember this: “Just Ask Questions”. Questions inspire people to respond, whether it concerns new products they’d love to see you carry, or insight on features they wish they could use at your store. It’s all about getting people to communicate. The more people communicate, the more incoming links you’ll get. The more people talk positively about a product, the more likely they are to share their experience on your site.

If you’ve found a couple suggestions today that you realize your site could use, and you don’t have the time or effort to put into changing your engagement activities on your site. Consider asking us to help you with these changes! We can comb your site and pick out all of the major opportunities. Repair them with specific tests for your site. Then procure and analyze the change’s overall effect, and present you with the winning changes. It’s that easy!

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