Exclusive Concepts Client Website Wins IMA Award

By Herb

WALTHAM, Mass., August 7, 2007 – Exclusive Concepts, Inc., an online marketing firm focused on driving sales, announced today that Bullhorn.com, a Website it designed and developed on behalf of Bullhorn, a global leader in on-demand, front-office staffing and recruiting software, has garnered the Outstanding Achievement Award for Fostering Online Community in the B2B category by the Interactive Media Awards (IMA).

The Interactive Media Awards, created by the Interactive Media Council, recognize the highest standards of excellence in Website design and development and honor individuals and organizations for their outstanding achievement. This honor comes only a few months after Bullhorn announced the debut of its new Web site as an online community for staffing and recruiting professionals.

The new site features an Exclusive Concepts offering called Speak Up!™ – the world’s first Enterprise Blog™. The Bullhorn Blogger is an innovative communications platform that captures multiple voices from the company – marketing, CEO, product development, service – to create a rich conversation with customers, partners, investor, and market influencers.

“We are particularly pleased that IMA has recognized the Bullhorn site, which showcases our unique approach to developing online content that fosters community and drives sales. Over time the site will extend the use of interactive and dynamic Internet technologies even further to foster greater collaboration among community members,” said Scott Smigler, president and founder of Exclusive Concepts. “We are delighted to be working with a visionary company like Bullhorn.”

In addition to the “Bullhorn Blogger” Enterprise Blog, Exclusive Concepts incorporated into the Bullhorn site new ways for the staffing and recruiting community to communicate and collaborate. Dynamic Bullhorn and industry-related content is contextualized for each page, along with video demonstrations, RSS (Really Simple Syndication), online polls, and sponsored industry research reports.

“Bullhorn.com implements Web 2.0 technologies to unite members of the Bullhorn community, which includes more than 10,000 users, business partners, professionals at Bullhorn and over 60,000 staffing and recruiting professionals,” said Joe Cordo, vice president of marketing at Bullhorn, which shared the award. “Exclusive Concepts understands our commitment as a business partner to create industry growth by fostering a community that is focused on best practices and education.”

The Outstanding Achievement Award is presented by the IMA based on achieving excellence in Web site content, design, feature functionality, usability, and standards compliance and cross-browser compatibility. With each category rated out of 100 points, the content and feature functionality of Bullhorn.com received 97 points each, paving the way to a combined 470 out of 500 points to solidify the honor.

About Exclusive Concepts
Based in Waltham, Mass., Exclusive Concepts specializes in generating cost-effective online sales for savvy business executives and entrepreneurs. Through expert online marketing services, Exclusive Concepts maximizes the Web’s potential to meet and exceed clients’ strategic marketing objectives. For more information, visit www.exclusiveconcepts.com.

About Bullhorn, Inc.
Bullhorn is the global leader in On Demand, front office staffing and recruiting software, providing the only completely integrated front office solution for staffing and recruiting firms. Bullhorn enables its customers to synchronize sales and recruiting to generate, source and fill job orders in real-time, at anytime and from anyplace, at the highest rates in the industry. Delivered through software as a service, Bullhorn continually meets the evolving business needs of its customers. More than 850 firms and 10,000 users worldwide, including some of the largest global staffing firms, partner with Bullhorn to meet the employment demands of the global economy. For more information, visit www.bullhorn.com or call +1(888)-GoLive8.

About Interactive Media Awards
The Interactive Media AwardsTM recognize the highest standards of excellence in website design and development and honor individuals and organizations for their outstanding achievement. Created by the Interactive Media Council, Inc. (IMC), a nonprofit organization of leading Web designers, developers, programmers, advertisers and other web-related professionals, the competition is designed to elevate the standards of excellence on the Internet and offer winners a boost in marketing and exposure. IMC serves as the primary sponsor and governing body of the Interactive Media Awards, establishes the judging system and provides the judges for the competition. More information is at www.interactivemediaawards.com.

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