Facebook Open Graph Updates: Part 1 – SEO Monday

By Joe

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For those of our viewers out there that frequent the website facebook….which I am assuming is the majority of you, you will notice a small difference in the way the site aggregates their user’s votes of approval. Traditionally Facebook has allowed us users a couple options when choosing to notify our friends of a particular page on the internet that tickles our fancy. For one, we could click the share button which would in turn placed a link to the article, video, or even product we are wishing to share with our friends into their own newsfeeds with a snippet on what the links is about. Or we could click the like button, which was a bit more stealth way of expressing positive feelings toward a page or product on the web.

However, facebook has recently expressed a desire to phase out the share button in favor of a the like button. I am not going to get into the semantics of the word like as many people are already up in arms as they sometimes choose to share things that they don’t necessarily LIKE but are just looking to create awareness on facebook. This is a vaild point that I am sure facebook will address, quite possibly opening the door for a DIS – Like Button. That I have heard several users suggest is needed.

However, regardless of whether or not the Dis like button will ever be created, what is for certain is that the like button will phase out the share button. And in turn new features and functionality are now given to webmasters for the like button. And THIS is really the good news of todays post. We are now able to edit the meta data of the likable object. This should undoubtedly aid webmasters in gaining a higher clickthrough rate and thus more traffic to their sites when users like their products, articles, or whatever other content is being pushed. Also, as Facebook continues to wrestle search share away from the traditional search engines it will become increasingly important to make sure your site is optimized for the open graph. Stay tuned for my next blog post in which I will delve into implementing open graph meta tags.

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