Google and Urchin: The rise of web analytics

By Exclusive Concepts Blog Team

Google recently acquired the web analytics company Urchin, and analysts like Eric Peterson believe that web analytics’ time has come. Moneyweb hails web analytics as the next big thing:

Giving context to online marketing data is what site analytics provide. How marketers analyze, manage, respond and most importantly what actionable marketing tactics and strategies they put in place as a result of it is what will differentiate the market leaders from the laggards.

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