Exclusive Concepts CEO Scott Smigler recently offered his Tip of the Day for PracticalEcommerce.com. His tip revolved around Google Shopping and is an important lesson to remember when it comes to diligence concerning competitive pricing:
“When a shopper intends to buy a commodity product, price is often the biggest motivator. Google will now show shopping results more frequently and these results make it easy for shoppers to compare prices. Sometimes being a dollar or even a penny cheaper can be the difference between winning and losing a sale.”
So, if you’re competing on price, make sure you keep your eye on the ball. Schedule a recurring time of the day, even set an alarm on your phone, that reminds you to check the competition’s Google Shopping prices!
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