Google Shopping Tip of the Day

By EXCLUSIVE team
TOPICSGoogle, Product Ads

Exclusive Concepts CEO Scott Smigler recently offered his Tip of the Day for PracticalEcommerce.com. His tip revolved around Google Shopping and is an important lesson to remember when it comes to diligence concerning competitive pricing:

“When a shopper intends to buy a commodity product, price is often the biggest motivator. Google will now show shopping results more frequently and these results make it easy for shoppers to compare prices. Sometimes being a dollar or even a penny cheaper can be the difference between winning and losing a sale.”

So, if you’re competing on price, make sure you keep your eye on the ball. Schedule a recurring time of the day, even set an alarm on your phone, that reminds you to check the competition’s Google Shopping prices!

Want more tips and information about Google Shopping?

Participate in our Profiting from Google Shopping webinar, cohosted by Exclusive Concepts and Google. Sign up here.

Check out this infographic explaining the importance of Google Shopping.

Watch this video interview with our director of paid search answering the most frequently ask questions about Google Shopping.

Learn how to increase your revenue with Google Shopping.

Here are 5 tips to optimizing Google Shopping.

And for those of you still asking “What the F&*! is Google Shopping, we’ve written a blog post just for you.

If you’d like to learn more about Exclusive Concept’s Google Shopping service, visit our website.

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