Google Your Genes

By Exclusive Concepts Blog Team

Looks like Google is going deep in and deep out with projects involving the human genome as well as NASA, all part of its mission to change the world. From What Lurks in Google’s Soul.

The company is quietly working with maverick biologist Craig Venter and others on groundbreaking genetic and biological research. Google’s immense capacity and turbo-charged search technology, it turns out, appears to be an ideal match for the large amount of data contained in the human genome. Venter and others say that the search engine has the ability to deal with so many variables at once that its use could lead to the discovery of new medicines or cures for diseases.

“This is the ultimate intersection of technology and health that will empower millions of individuals,” Venter said. “Helping people understand their own genetic code and statistical code is something that should be broadly available through a service like Google within a decade.”

Its ad-driven financial success has propelled its stock market value to $110 billion, more than the combined value of Disney, Ford, General Motors, and the media companies that own the New York Times, the Wall Street Journal and The Washington Post. Its simplified method of having advertisers sign up online, through a self-service option, threatens ad agencies and media buyers who traditionally have played that role. Its penchant for continuously releasing new products and services in beta, or test form, before they are perfected, has sent Microsoft reeling. Chairman Bill Gates recently warned employees in an internal memo of the challenges posed by such “disruptive” change.

With Brin and Page setting the tone, Google’s distinctive DNA makes it an employer of choice for the world’s smartest technologists because they feel empowered to change the world.

A good example is Google’s latest deal — a far-reaching, complex partnership with NASA, unlike any agreement between a private firm and the space agency, to share data and resources and employees and identify ways to create new products and conduct searches together in space.

Google — through its relentless focus on disruptive innovation — appears likely to wreak havoc on established enterprises and principles for many years to come.