Enhanced Email Case Study: Greek Gear

By EXCLUSIVE team
TOPICSEmail Marketing, Google, Product Ads

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Client: Greek Gear
Service: Enhanced Email Marketing
Annual Revenue: $3 million
Platform: Yahoo!

Snapshot

GreekGear.com is a top provider of collegiate apparel and accesories. The company was seeing a dwindling subscriber base and generally poor results from email marketing.

Challenge
Diagnose GreekGear.com’s lack of momentum and develop sufficient customer insight to increase profitability of their email marketing strategy.

Solution
Shift strategy toward more relevant messaging, target segmented audience and implement strict email schedule.

Results
The company saw 299% growth in year-over-year revenue. Revenue from email alone rose 260% in the first 6 months. Active email subscriptions rose 90% in the first 19 months and saw an increase in open rates of 39% in the first 3 months.

greek-gear-case-study-chart

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