For online retailers still not sure if search marketing is worthwhile, consider this:
In December, 11.1% of all visits to classified and shopping sites originated at Google. (MediaPost)
A tenth of shopping and classified traffic stops at Google for directions on where to buy. For online retailers, appearing either in Google’s natural listings or sponsored listings can mean the difference between success or failure. If your site doesn’t exist in search marketing results pages it is virtually invisible, and it may not exist at all in the long run.
Proper search engine optimization is crucial for any website to survive, and along with search marketing it can make your online business thrive.