Today is the big day for online retailers. It’s Cyber Monday, the web’s answer to brick-and-mortar stores’ Black Friday. Here are some numbers from the Center for Media Research to put things into perspective:
77% of online retailers said that their sales increased substantially last year on the Monday after Thanksgiving
43% of online retailers plan to offer special promotions and discounts on Cyber Monday
37% of consumers said they will use Internet access at work to browse or buy gifts online this holiday season
More than half of young adults 18-24 (51%) and nearly half of those 25-34 (49%) will be shopping online during work hours
Men (42%) are more likely than women (32%) to shop at the office
Last week (including Black Friday itself) also turned into a heavy online shopping period:
More than 17.1 million web users visited an online shopping site on Friday, marking a 29% increase from the 13.2 million Internet users to visit an e-commerce site on the Friday after last year’s Thanksgiving (MediaPost)
Non-travel online spending during the first 25 days of the holiday season (ending Nov. 25) totaled $6.96 billion, representing a 24% increase over the $5.6 billion posted during the corresponding period in 2004
58% percent of online shoppers last week were at work
38% percent of “working??? online buyers shopped between 8am and 12pm. 47% shopped between 1pm and 5pm.
The Cyber Monday results will be available on Wednesday and I’ll post them here.