Most Effective Google Shopping Approach

By Nik Rajpal
TOPICSGoogle, Product Ads

In this On Demand Webinar, Google and Exclusive Concepts will come together to help you clearly understand the most advanced and effective approach to creating high performance results from Google Shopping, also known as Product Listing Ads (PLA).

Some details: As we have reviewed the settings and methods of hundreds of ecommerce stores this past year, it has become resoundingly clear that every business owner needs to sit down, comprehensively understand the paradigm of Google Shopping and learn how to navigate this opportunity in a much more profitable way.

Topics will include:
• The Emergence of Google Shopping
• The Biggest Mistake Made Today
• The 3 Bucket Model and PLA Economics
• Real Data, Real Trends
• Feed Possibilities
• Creating Super Campaigns
• Real World Next Steps

Nik Rajpal, presenter:
• VP of Client Services at Exclusive Concepts
• Manages the service teams as well as the account managers
• Develops core methodologies and key proprietary technologies
• Noted authority on SEO, paid search and usability
• Speaker at Conversion Conference, SEMPO, Yahoo! Summit and more

Yoshiko Ono, presenter:
• Business Development Manager at Google
• Manages priority agency relationships for the East Coast
• Deep experience with digital marketing and client strategy

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