Juicy Links: April 20 – April 24

By EXCLUSIVE team


Minor Link Explosion

Hello everyone, here’s your weekly Juicy Links…exploding out from our office to yours. Much like the minor fuel explosions that occur in cars to make them go, these weekly link explosions are designed to help your business “go” (or GrOw if you want to get clever about it). On with the links! 

Ecommerce:

Rescuing the Ecommerce Deal When The Customer’s Walking Away

Thoughts on how to reduce Cart Abandonment.

Ecommerce Benchmark Results

Marketing Sherpa interviewed 1,481 ecommerce marketers to show how they conduct and value their marketing tactics and testing.

Marketing:

55% of Search Marketers Plan to Increase SEO Spending this Year

55% of UK search marketers plan to increase their SEO spending this year. 49% plan to include Twitter in their marketing efforts–up from 3% last year–and 65% are including Facebook. 48% are seeing an increase in ROI from their SEO campaigns (compared to 6% that have seen a decline) and for paid search, 43% have seen an increase (versus 15% that have seen a decline).

Building Links by Building Trust

Add to your ongoing link building efforts, create a Ning account. Ning is a private social network. It’s a place that’s all your own, where you can invite your customers and prospects to engage in a conversation with you about a topic of your choosing.

Search:

Google Site Map Study

Googlers have presented a new study on Sitemaps at the WWW’09 conference in Madrid. The purpose of the study was to measure the past few years of Sitemaps usage at Google to determine how Sitemap files improve coverage and freshness of the Google web index.

Yahoo Now Showing Two Indented Results

In the past, “Yahoo has only shown a single indented result under the main result. I am not sure if this is some type of bug or if Yahoo has decided to show more results from the same domain in certain cases.”

Google:

Google’s Search-Based Keyword Tool Lets You See What Spiders See

Google’s Search-Based Keyword Tool can help ecommerce merchants find pertinent keywords specific to a given URL, potentially improving basic search-engine-optimization and pay-per-click-advertising campaigns.

Google Analytics Data Export API has Launched!

The new Google Analytics Data Export API provides an easy to use way to get read-only access to your Analytics data. With the availability of this API, you all now have a standardized way to integrate your Google Analytics Data with your own business data.

Social Networking:

Twitter Tally

Everybody is talking about Twitter, but what do the numbers say? eMarketer estimates there were roughly 6 million Twitter users in the US in 2008, or 3.8% of Internet users. eMarketer projects that the number of Twitter users will jump to 18.1 million in 2010, representing 10.8% of Internet users.

Swine Flu Creates Controversy on Twitter

There have been up to 10,000 tweets per hour on the Swine Flu, but is this creating unnecessary hype and misinformation about the outbreak?

Around the Web:

Yelp: Public Comments for Business Owners

Yelp has gone live with a highly anticipated feature that allows business owners to publicly comment on their reviews, helping with brand management.

Click Fraud Index

The Click Fraud Index monitors and reports on data gathered from the Click Fraud Network. The overall industry average click fraud rate was 13.8% for Q1 2009. That’s down from 17.1% reported for Q4 2008. “It appears that the drop in keyword Cost Per Clicks (CPCs) and the progress Yahoo! and Google made blocking click fraud from botnet sources contributed to the decline in the overall click fraud rate this quarter.”

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