Juicy Links: January 25 – January 29


Six Odd Tactics For Getting Ads Into Google Maps

As use of Google Maps grows, marketers are increasingly drawn to the promotional potential found there, and some innovative ways of insinuating ads into the interface have evolved. Here’s a breakdown of some of the strangest tactics that have been dreamed-up for getting messages in front of Google Maps users.
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It’s a Feeding Frenzy for Keyword-Rich Domains

It’s a well-known fact in the SEO world that Google shows enormous favoritisim in its rankings to domain names that contain one or more of the keywords being searched for. The net result of the world realizing that Google works this way is pretty predictable: mass buying of keyword-rich domains, and trying to turn those into top rankings and monster-sized site traffic.
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Google Gears Comes To AdWords: Browser Local Storage

The new feature utilizes Google Gears, a browser plugin that allows you to download web-based data to your local hard drive, so you can work offline. The feature is named Browser Local Storage and it basically helps you work faster with your AdWords campaigns.
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Using Affiliates To Protect Your Brand With Paid Search

If brand advertising using paid search is hotly competitive for you, use your affiliates to help you win in the market. To determine if this strategy is right for you, evaluate the competitive landscape on your brand terms. A quick test: Do any of these statements apply to you?
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Ten Great Ecommerce Ideas for February 2010

Practical eCommerce asks industry insiders each month to share a great, innovative idea that could help an ecommerce company. Here’s what ten of them had to say for the February 2010 installment of “Great Ecommerce Ideas.”
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The Discount Effect

Coupons and Discounts can be a great catalyst for getting shoppers to buy from your business. It’s not as simple as just throwing up a coupon, though…
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Six Ways to Maintain Sender Reputation as the Inbox Evolves

Three key trends that will have a profound impact on e-mail and social marketing in 2010 are closely linked…
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Your Newest Challenge: Mastering The Small Screen (aka the iPad)

With the unveiling on Jan. 27 of the iPad, Apple introduces yet another game-changing (in my humble opinion) portable device and platform that will both challenge email marketers and make their jobs a little easier as well.
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Around the Web:

Google shut out by Facebook’s iron information curtain

Expectations were high for Google’s new Social Search, which lets consumers search the content their friends produce on social media websites. But privacy restrictions at Facebook mean that Google’s tool isn’t all it’s cracked up to be, and other social search tools are suffering as well.
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