Using Google Chrome for SEO is a great idea – here’s some tools to help.
My name is Scott, a Sr. SEO Specialist at Exclusive Concepts and today I’ll be covering the first of a two-part segment on must-have Google chrome extensions for anyone interested in improving their site’s on-page and off-page SEO.
META SEO Inspector
The first SEO extension I’ll be covering, META SEO Inspector, is the one I use the most frequently for evaluating client sites and their competitors. This extension is very helpful in viewing the meta data of a page without having to open the source code. Things like the meta description, page title, meta keywords along with other meta fields and scripts can be viewed on the pop up window, as shown on the screen. Another added benefit of this extension is that it will notify you with a warning in red at the top if your fields are empty or over the recommended character limit, like in a meta description or title.
I’ll use this extension in chrome when I’m evaluating on-page optimization, making sure certain keywords are in the title, meta description and in some cases the meta keywords, although this field has significantly lost it’s value over the past several years. If you’re on the homepage of a site, you can also check to see if it has Google site verification and Google analytics. This is an easy way to tell if your site is already set up for analytics and Google Webmaster Tools. Finally, on category pages that have pagination, I’ll also use this field to check for a canonical tag or rel=next, rel=prev tag which can indicate if the site is helping prevent duplication in search engines caused by pagination.
That’s all for today’s post and I hope you’ve found it helpful for your site. Please tune in this Monday for the second half of this segment covering Google Chrome SEO extensions!