PPC Tuesday – Google Adwords Status Insights Icon

By Profitable PPC Team

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Today, I will be discussing Google’s newest enhancements to the sitelink extension feature.

Disapproved Ads are one of the biggest pain points to deal with and address within PPC. You work as hard as you can to determine relative content to the landing page you wish to target with a keyword set of terms, not to mention doing so within the character restrictions Google provides.

To add insult injury, you have those instances where what you think was a killer ad comes up disapproved and as a result your ads are not showing, missing out on potential clicks and sales as a result. It really is a new version of the Google slap to the face, feeling the after effects much like Homer Simpson does on a weekly basis.

In an effort to improve the visibility and gain more of an understanding behind the reasoning of a new ad being under review, Google this week introduced a status insights icon in the Ads tab. In addition to gaining additional insights on the approval status, it also shows the potential policy limitations for each individual ad creative. This will be valuable for those advertising products or services that are restricted by Google’s advertising policies that will show only for particular keywords as well as specific location, be it a city, state or country.

Using the new icon is as easy as hovering over the speech bubble in the Status column of the Ads tab next to the ad of interest. What is shown for the individual ad is whether it shows when tested with a default keyword type by the location in which it was tested.

If you wish to change the parameters in which the ad is tested to get a better diagnosis, it’s just a matter of changing the targeted keyword or location. In this example, having the test variable be by specific location, say New York City compared to a state, metro or regional area may result in the ad being more relevant to be shown there compared to before.

In essence this icon serves to be another tool to use in diagnosing an ads effectiveness, complementing the existing ad diagnosis tools which focuses more on the keywords used, as well as the Ad Preview & Diagnosis Tool.

If you wish to change the parameters in which the ad is tested to get a better diagnosis, it’s just a matter of changing the targeted keyword or location. In this example, having the test variable be by specific location, say New York City compared to a state, metro or regional area may result in the ad being more relevant to be shown there compared to before.

In essence this icon serves to be another tool to use in diagnosing an ads effectiveness, complementing the existing ad diagnosis tools which focuses more on the keywords used, as well as the Ad Preview & Diagnosis Tool.

In my opinion this is a good thing that Google is doing as it will provide even more insights into determining but more importantly resolving problems with their ads, turning what was a un-shown disapproved ad into a approved ad that even Chuck Norris would give a thumbs up to as you rake in the cash!

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