Proactive Offers Push Mobile Campaigns to New Levels

By EXCLUSIVE Insights Team
TOPICSCart Abandonment, Exclusive Offers, Insights

The next mobile-friendly update to the Offers platform has arrived on the heels of EXCLUSIVE’s roll-out of mobile-specific banners for Cart Reminder and Email Booster. With its release of mobile proactive offers, EXCLUSIVE is set to provide customers highly customizable and advanced shopper-targeting features that will give them the power to increase revenue while protecting margins.

For EXCLUSIVE Offers users, the advanced filtering capabilities within proactive offers will unlock a tool belt of features that convert shoppers with increased effectiveness and efficiency. Here are just a handful of examples of what you’ll be able to do:

  • Communicate store benefits like same-day free shipping.
Real-time proactive offers, like the one above, have been proven to convert more shoppers at a higher rate

Real-time proactive offers, like the one above, have been proven to convert more shoppers at a higher rate

 

  • Add click-to-call for shoppers who don’t want to check out through the website on their smartphone
Add click-to-call for shoppers who don’t want to check out through the website on their smartphone

Adding a click-to-call to an offer can help convert shoppers that prefer to purchase over the phone

 

  • Inform shoppers about store-wide or product-specific deals
Inform shoppers about store-wide or product-specific deals

Prominently displayed product-specific offer designed to incentive shoppers and generate more sales

 

  • Create product-based deals that motivate more shoppers to buy
Create product-based deals that motivate more shoppers to buy

Above, a customizable product discount designed to target undecided shoppers

 

The breadth of customization options allows you to adjust your mobile banner messaging based on exceedingly exact shopping behaviors, inventory goals, time-sensitive purchase windows and more — strategies proven to be effective in desktop environments. The result? More sales, fewer abandoned carts, less pricing slippage and improved conversion rates. Additional proven usage ideas include:

    • Incentivize abandoners with tiered offers filtered by shopper type: “The more you buy, the more you save. $10 off $50, $20 off $100, $30 off $150”
    • Remind shoppers about “Free shipping on orders over $99” using the cart value filter
    • Notify shoppers near warehouses about “Same-day shipping” using location filters
    • Create different offers for different brands or categories to maximize sales while protecting your margins
    • Exclude MAP products to avoid violating vendor agreements

And because these mobile-friendly banners aren’t included in the group of intrusive interstitials recently outlawed by Google, they’re able to convert mobile shoppers without risking penalization or compromising on proven, customer-converting designs.

Find out more about EXCLUSIVE Offers and its mobile-friendly tools here.

Featured photo credit: Templune
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