In late October, Microsoft’s Bing began powering all of the natural and paid search results in Yahoo!. Now, advertisers who wish to purchase sponsored search ads in either Yahoo! or Bing must do so through Microsoft adCenter. Given that the alliance has a combined market share of almost 30 percent of web searchers, and that Bing’s market share is rising faster than Google or Yahoo!, the transition is a big event.
To read more visit Practical Ecommerce This article was featured on Practical Ecommerce on December 1st, 2010.
In addition, listen to Scott offer other advice for online retailers on pay-per-click advertising.