Search Engine Strategies (SES), the premier event for the Search Engine Marketing and Optimization industry, kicks off this Tuesday, April 10. Attend Yahoo! Search Marketing’s breakfast on April 12 from 7:45AM to 8:45AM (Beekman Parlor & Suttorn North) where Scott and several other industry experts will share best-practices for the use of Yahoo!’s new advertising platform (codename: Panama).
From the website:
Since Yahoo! introduced its new search marketing system, known as “Panama” last fall, marketers have spent some time getting to know how the new features and capabilities that can help maximize their search marketing campaigns. On this panel, come join us for a light breakfast and lively discussion about what advertisers and agencies have to say about their experiences with the new advertising system to date. You’ll also be able to ask questions and learn about their suggested best practices for becoming a better marketer with Yahoo!