Today’s theme is spring cleaning for SEO – title tags! Make the cleanest and best first impression with potential customers by ensuring that they are clean and concise – and give them a fresh coat of paint with some new enticing lingo.
Clean up long title tags – keep them between 65 and 70 characters in length. This ensures your complete page message is delivered to the consumer.
Ensure and special or error characters are cleaned up – especially if copying over ® symbols, you can end up with upside down question marks, etc. Clean it up to give a good first impression to your customers
Give your titles a fresh coat of paint! Throw in some unique value-adds your site provides, such as free shipping or a standard % off.