Earlier this week the Structured Blogging Initiative was introduced at the Syndicate Conference. Structured blogging is a way of organizing blog content so that it is more searchable:
each content type can be quickly recognized and processed by automated search services and other applications. Woven into the HTML of a blog post, this information travels with it through syndication feeds, readers, and aggregators. Ultimately, it can even be converted out to other formats our Structured Blogging tools support such as RDF in XML.
Bloggers would have to use different forms depending on whether they were posting a journal entry, a movie review, an event notice, etc. Because of this, many critics think bloggers will reject the added work required to implement structured blogging. Paul Kedrosky writes:
There is simply not enough benefit to the average blogger to compensate for the added irritation of having to pull up a separate form for each type of content you post. It’s a little like the reason why the average Outlook user has around 2,000 emails in their inbox at any time: The cognitive effort of classification is enough to keep people from bothering. The same logic holds for structured blogging.
But if filling out a different form can result in greater visibility, many bloggers will be motivated to try structured blogging. Is choosing a new form instead of the “traditional?? form really that much more work anyway? I don’t think so, but then I also never realized moving emails into folders was such a chore. For bloggers who want their information to reach as many people as possible, structured blogging is promising. Even if it means filling out a new form.