Welcome to Your Daily Concept video. This is Wildcard Friday.
My name is Elizabeth. I am a copywriter at Exclusive Concepts, and today we will be discussing the 10 Commandments of Blogging.
I know there are a lot of resources on the Internet today that talk about the rules of blogging. However, when I was doing some research for this article, I found that a lot of these sources were outdated by several years. And as we all know, SEO is a constantly changing field. I used to blog for a company about three years ago, and I’ve definitely had to change some of my strategies. So, I’ll be talking about some rules and some tips you may want to follow when working on your business blog. Blogging to stealthily promote your business is a lot different than writing for your personal blog. You have to create an equilibrium between promoting your business, and also present information that the reader will find informative and interesting. Let’s get started.
- Thou shalt not be selfish. Blogging is really about giving away free information. Hopefully you’re going to be interested in the topics that you blog about. You did get into this business for a reason, right? So whether you’re blogging about gardening or traveling or dressing up your guinea pigs in clothes you should be into it. So, it may feel a little one-sided right now, but you must give in order to receive. Before you ask for something from your readers, you should really try to reel them in first. Take for example, “Your Daily Concept.” We give out information every day on growing your business online – valid information that can really help people. And if you’re reading this entry, I bet you see some text in the middle of this entry that says “Help us help you! Please take 3 minutes to complete this confidential survey.” In return for all of our amazing blog posts, we’re hoping our loyal readers (like you) will take a survey so we can improve our services.
—- Help us help you! Please take 3 minutes to complete this confidential survey. —
- Thou shalt not be lazy. Blogging isn’t THAT hard. It’s a way to show off your knowledge and lead your readers back to your online business. So try to blog AT LEAST once a week. The more the better…and hire an amazing copywriter if you can’t write. I hear they’re pretty awesome.
- Thou shalt not be impatient. We know you’re really excited to get going, and you’re hoping you’re going to get like 32190483190 followers in the first week, but gathering an audience really takes time. People are fickle especially when it comes to reading information on the web. Just make sure you pick an interesting topic that gives a lot to the readers, and ask yourself, “Is this something I would enjoy reading?”
- Thou shalt not ramble. Seriously no one wants to hear about your trip in 1994 to go see your great aunt Hilda in Okay, Oklahoma. Pick your topic. Stick to it. When you’re done. Be done. And this leads me to my next point…
- Thou shalt not sound like a robot. KITT in Knight Rider may have been a robot, but he sure sounded like a human, and so should you. Depending on what you sell and what type of business you run, you should sound like an actual person. People can’t see your face or hear your voice, so it’s all in the tone. Find your voice, and if you can’t find yours at first, imitate others. Really like how a certain blogger sounds? Pretend you’re them when writing your first few entries. Keep it friendly but professional, and remember you should always be an authority on what you’re speaking about.
- Thou shalt not ignore aesthetics. Similar to your tone, what your readers see on their monitor is important too. It should match your business’s overall look and feel. If you’re blogging about the latest trends in swimwear, you may want to use a theme that brings to mind the ocean, a pool or a tropical island. Therefore, if you sell antivirus software or run a debt collection service, you probably don’t want to decorate your blog with pictures of lambs or…dressed up guinea pigs. The key is keeping the blog clean and professional-looking, but also something your readers will enjoy looking at while they read your articles.
- Thou shalt not promote thyself shamelessly. It’s okay to promote yourself a little, but don’t go overboard. Keep your content on topic, and don’t overly market something that you’re selling. An article here and there on a new product or service you’re offering is fine, but don’t go crazy. Let your content do the talking and promote yourself with an invitation to an RSS feed or a sentence at the end of your entry asking them to sign up for your newsletter. When you feel like your writing skills are up to par, ask to be a guest blogger on someone else’s blog. In exchange for your writing services, ask them for a byline and a link back to your site. You’ll build your writing reputation as well as your business’s. And it’s also a great way to network. It may sound simple but asking readers to visit your company’s site on Facebook or follow you on Twitter is fine, as long as you have those cute icons posted.
- Thou shalt not ignore thy readers. Once you’re established and get a following, people will start commenting on your blog. Most comments will probably be in your favor so make sure you listen to them. You can get some great ideas from your fans.
- Thou shalt not lie. Liars make liars. Don’t lie about anything. People are going to start using you as an authority on your subject; therefore, you don’t want to post anything false. Keep it real.
- Thou shalt be ashamed. Be proud of your blog. Know that there are a ton of blogs out there, but the good news is most of them are horrible. And have fun doing it.