Watch this video – Permission Marketing meets Web 2.0

By Herb

There’s a link in our weekly roundup below that I highly recommend. It’s a presentation by Seth Godin, the guru of permission marketing, at Google. It’s long, about 30 minutes of presentation and 20 minutes of Q&A but well worth the investment. Seth lays out a compelling vision I’ll call “permission marketing meets Web 2.0.” It will get you thinking, especially if you’re in the Software as a Service business.