What would happen to your revenue if 10-50 percent of your products were excluded from Google Shopping overnight?
It may be a scary proposition, but it doesn’t have to be your reality. Be prepared with all of the information and actionable steps you’ll need to to ensure compliance with the new GTIN update, which Google will begin enforcing on May 16. We’re already readying our clients’ accounts, and if you want to get fully informed, then you should join our live webinar on March 11, 2016.
Approximately 10% of merchant feed items are already getting warnings for noncompliance with Google’s GTIN rules. Once the buffer period ends, these alerts will be replaced by product exclusions and feed suspensions. Fortunately, an ounce of prevention will be worth a pound of cure once the update rolls out.
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