Weekly Roundup, April 6, 2007

By Herb

Marketing

The #1 question in every executive’s heart

How to deal with online nastiness

Visualize your visitors with cool new Web tool crazyegg

Local email solutions for better customer relationships

Don’t leave money on the table: use a loyalty program

Educating up: Make sure senior management knows the value of e-marketing

Aligning your goals with your client’s

Search and RSS

Does RSS have a future?

Linking

Get credit for all inbound links: Consolidate www and non-www

How to build authoritative links

Quality link: defined

Blogs

Tagging the name of the game as the best way to get around blogs

PODCAST: Fast Company talks with Six Apart’s Anil Dash about business blogging

Google

Display ads have a new look

Pay-per-action FAQs

Fun new toy: Google Maps

Wired’s Geekdad gives his take on MyMaps

Yahoo!

Shorter is better: Yahoo! ad format change

More from Yahoo! on being short

Around the Web

Where did those names come from? Discover the origins of Google, eBay, and yes, even Yahoo!

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