Weekly Roundup, December 29, 2006

By Herb

Looking Forward, Looking Back at Year-End

Read/WriteWeb users predict the biggest Web trends of 2007

“I don’t think the success of the iPod can continue in the long term, however good Apple may be.” Bill Gates, 2004. Check out the 2006 Foot-in-Mouth Awards

Marketing

Trends in advertising: green, online and user-generated

Battling churn in 2007: a fight that’s essential to win

ClickZExperts covered a lot of ground in 2006: loyalty, CRM, e-mail, user experience

SEM and SEO: Do you need to be a rocket scientist?

E-Commerce

Everyone makes it easy to buy online. Make sure it’s just as easy to return.

You’d think e-commerce would help procrastinators—instead, they just put it off until even later.

Google

Wikipedia takes aim on search. Google threat?

“A year’s worth of search speaks to our collective consciousness”: 2006 Year-End Google Zeitgeist (be sure to click through all the tabs)

Methodology of the Zeitgeist data

Apple

Apple cleans up their act, restating earnings and clearing Jobs

Microsoft

No rush to adopt Vista …

… and maybe it’s a good thing: early Vista flaw

Amazon

Twelve years and going strong: Amazon.com again has its ‘best ever’ sales

Blogs

Using bloggers as test cases has risks: not everything they say is positive

Where do you go to search for a blog? Google v. Technorati

Around the Web

Spam and viruses an increasing risk

“Happy New Year”: Watch out for worms

I mean, we knew he was running anyway, but a Web slip-up told us a day early about John Edwards’ 2008 presidential bid

China: the next Web frontier

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