Heading into Q4, it’s time for merchants to take a long hard look at their plans to maximize their Amazon growth. In 2016, Amazon saw sales increase 22% year-over-year over Q4 2015, a trend that they look to continue in 2017. As part of this, 3P sellers saw a 50% increase in sales. The number of third-party sellers continues to climb as we get closer to another record quarter.
While Amazon as a whole saw this increase, EXCLUSIVE’s Seller Central merchants saw a different story. Using a sample of storefronts who were working with us for 2016, but not 2015, we saw our clients’ net revenue grow by an average of 119%, far outpacing the 50% average of 3P sellers and 22% growth of Amazon on the whole.
To make Amazon work for your Seller Central or Vendor Central account, look to Sponsored Products & AMS to be a big difference-maker. Use the following tips to elevate your storefront to another level.
In Depth Reporting – Don’t let yourself be limited by Amazon’s minimal reporting. Put your emphasis on customer search term reports to ensure your efficiency and aggressively target strong converters.
Maximize Ad Types – Amazon recently rolled out Headline Search ads across Seller Central for brand registered sellers. Use these attention grabbing ads to push visibility on mobile and create a custom search experience for users.
Strategically Target Related Items – Using search term reports, identify your products which perform the best in related item searches, and push traffic through these searches. This will allow you to be a disruptive force on competitor ASINs and win market share on top items.
Build Reviews Now – Amazon outlawed incentivized reviews in 2016, but a smart review gathering strategy through customer outreach can make the difference for products being a mid-tier seller and a door buster.
Don’t simply keep pace with Amazon when you can super charge your growth. Schedule a free audit with our Amazon Marketplace team today.