MediaPost’s Cory Treffiletti has posted some predictions for online media in 2006. He thinks advertising will become a bigger part of video on-demand, mobile, and video games. He also predicts that 2006 will see interactive advertising agencies gaining more control over traditional media:
An advertiser will publicly state that its strategic planning will be led by its interactive agency for all media. This is my biggest gamble, but every prognosticator has to have one. As more media goes digital, it will become more important to have your digital strategy front and center. Some company is going to recognize this and make the change to have its digital agency developing strategy to be used across all media. It’s logical, don’t you agree?
Read all of his predictions for 2006 at MediaPost.