WEBINAR
Balancing Google and Microsoft Ads in a New Era of Search
Wednesday| May 31, 2023 | 2PM ET
WEBINAR
Balancing Google and Microsoft Ads in a New Era of Search
Wednesday | May 31, 2023 | 2PM ET
You'll Learn:
Differences between Google and Microsoft’s search advertising platforms
How to find the balance between both to maintain (and increase) performance
Ways to analyze your current approach and find new opportunities
Ad types on both platforms to use across the consumer journey
Microsoft and Google have been at the inception of search advertising with Google claiming the lion’s share of focus and spend.
But after 20+ years, Microsoft is poised to get a bigger slice of search spend thanks in part to its first-mover advantage with ChatGPT. This shifting dynamic means brands need to rethink their search strategy to maintain performance.
Register Here
Your info is kept confidential. By registering, you agree to receive email communication from EXCLUSIVE. Opt out at any time.
Meet Our Speakers
Nik Rajpal
VP of Marketing Sciences at EXCLUSIVE
In 14 years with EXCLUSIVE, Nik has held several pivotal roles from growing our organic search department to building out our sales efforts. He has crafted thousands of custom marketing plans that result in tremendous growth. Nothing makes him happier than helping others succeed!
Melissa Knowlton
Head of Paid Search & Video Advertising
Melissa has been with EXCLUSIVE for over 3 years and, in her role, she manages her clients’ holistic PPC strategies (search, display, video, and discovery campaigns) on Google Ads and Microsoft Ads, and oversees a team of specialists and managers who support clients across industries. Melissa holds a degree in Marketing from Champlain College. In her spare time, Melissa is adding to the list of countries she’s visited, enjoying roller-coaster rides, and training for to run her first marathon.
Benefit from 25 Years of eCommerce Growth Experience
EXCLUSIVE webinars are a mainstay of the ecommerce community and have delivered unparalleled growth and profitability for attendees and their companies.
Our 10-time inclusion on the Inc. 5000 list tells you why eCommerce leaders choose EXCLUSIVE, build relationships with our people, and trust us to grow their businesses. Join us to experience the EXCLUSIVE advantage.
An Experienced Partner in eCommerce
EXCLUSIVE is an official partner with 25+ industry leaders, including:
